I received my new business cards and stationary about a week ago. This has been a project in the works for about a month or two and it has been worth every second of waiting.
Zida of Studio Z Mendocino is the person behind the beautiful creations. I was referred to her by fellow photographer, Shari DeAngelo out of Philadelphia, whose business cards I thought were the prettiest I’d ever seen. I was in the process of revamping my business materials and knew I wanted letterpress but also something beautiful and rich in texture. It had to be classy and a little different than your average business card. Zida had the perfect suggestion and from the first phone conversation with her, I knew that she was the person for the job. I felt a connection with her and I knew she would put everything she had into making my cards and stationary beautiful– just for me.
With her permission, I’m sharing a little about her story in her own words:
“In my house, there were hardly any books or newspapers. I practically LIVED at the
library in our little town after school every day, checking out stacks of Nancy Drew
mysteries each week, but I never thought once about where printed things
came from, had no idea even what a print shop was, until I was twenty-six
years old. The first time I was sat down in front of a California case full
of lead type by my soon-to-be-mentor Al Moise and instructed to set a job, I
began (literally) dreaming about type and typography. He offered me a job
two days later and I worked for him for over ten years, the master printer
who changed my life. Having my own shop now for twenty-five years still
gives me a shiver of excitement and wonder every time I think of it.” -Zida
The stationary cards have a pretty metallic foil for my logo.
The business cards are one of those things you have to feel and see in person to get the full sense of how amazing they really are. Zida suggested a really thick card stock with the aqua edge painting. Love them!


Thank you Zida for your vision and giving me the most beautiful cards I could imagine. I love them and loved working with you! You’re aweseome!
PS
Hey brides! Zida does letterpress invitations. If you want gorgeous invitations for your beautiful wedding day, contact Zida.







by Dana Goodson
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